Pitching 101

Pitching 101

Turah Ryan Maheswara
April 12, 2021

So, you have an idea, and you want to sell your idea to your friends or family. Or you might even already have a startup, but you’re looking into ways to get additional funding from investors. And you might think that simply by having a great idea, people will naturally flock to invest in your business. In some rare cases, that might happen, but not all of us are that lucky. Like marketing, we have to be able to sell our ideas to them and get them to believe in your idea or yourself. But the difference between pitching to investors and marketing your idea to your consumer is the amount of information you give out to them. So, in this guide (not definitive), we will share some of the things to keep in mind when you are pitching to an investor.

Get to the Point Fast!

Time is money; this is true both for the investor and yourself. An Angel investor or a Venture Capitalists (VC) receive multiple, if not, hundreds of projects and ideas daily. Compress your business idea down, but don’t let out the key details that make your idea stands out! You also don’t want to spend too much time convincing one investor of your idea. There is plenty of fish in the sea, and different investor has different beliefs. You need one to find one that believes in you.

Establishing the need

What problem are you solving? Make it clear to the investor what is the issue you’re trying to tackle. Also, ensure that the problem you are trying to tackle is a real problem that is severe enough for you to get customers willing to pay for your product.

Utilise your slides

A picture paints a thousand words. When presenting your slide deck, use images to deliver the message you are trying to put across effectively. This is especially important if you try to introduce a never-before-seen product or a brand-new concept map or business model. This also saves you time from having to use words to convey complex ideas ineffectively.

Who is your competitor?

Be honest with your investors about the condition of the market and where do you stand. Do you have a competitive advantage? Don’t be afraid about being honest about existing competition. In fact, being honest tells the investors that you are so confident of your idea that having competitions in the market is irrelevant.


This is not a must; however, having something catchy helps potential investors to remember your idea. Even if your idea might not be too outstanding, at the very least, you have a good catchphrase that the investors can cling to. And if your idea is successful, it will help your customer remember your brand more.

The team

The project is not all about the CEO; introduce your team because the investors want to know who you are working with. Having a competent team does to your potential investors is telling them whether you are competent and charismatic enough to gather a passionate and bonded team. And whether you are knowledgeable enough to gather the right skills for the task.

Know your next steps

I can’t stress enough how important it is for your investors to know: what are you going to do with the money? They want to know that the money they invest in you will be used effectively and not for you to waste. Think of how you can use the money to grow the business. Because ultimately, investors invest in you because they want to get a return on their investment.

Don’t beg

There’s a fine line between fearing losing an investment opportunity and being passionate about your idea. You can be passionate about your project, but keep in mind not to be too desperate to get the investment. You can sometimes sense whether an investor is interested or believe in your idea. Remember not to give too much of your dividend or control away. Learn to recognise a bad deal and know that your greatest strength is to know when to walk away.

This guide is certainly not comprehensive enough, and it doesn’t tell you everything you need to put in your slide or what to present. This guide aims to highlight important things of note when -you are pitching to your investor. We acknowledge that accomplishing all of them will not be easy. However, we feel that they are important enough for you to remember when you are pitching at the back of your head. So go out there and pitch your heart out!

Posted on:

April 12, 2021


Turah Ryan Maheswara